Privacy Policy

Last updated: May 30, 2020

We understand your concern about how information about you is used and shared. We have prepared this Privacy Policy to let you know about our policy regarding information that is collected on our website located at (the "Site") and through your use of our software (the "Software") and services (the "Services").

Information That You Give Us That is Covered by the Privacy Policy

Personal Data

The Company collects personally identifiable data from Customers, such as name, address, telephone number, email address, and login IP address when a Customer signs a Services Agreement, logs into our website for use of the Software or Service, subscribes to marketing communications, and contacts us with comments or inquiries. In order to facilitate payment of Licensing Fees and Advertising Fees, we may also request and collect bank account and/or credit card information.

Passively Collected Information

When you interact with the Company through the Site, the Company receives and stores certain additional information automatically. In some regions, including the European Economic Region, collected information might be classified as personally identifiable under applicable data protection laws. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify the Customer. Examples include IP addresses, browser types, domain names, device identification numbers and other anonymous statistical data involving your use of the Site, the Software, and/or the Services.


In operating the Site, the Company may use a technology called "cookies." A cookie is a piece of information that the computer that hosts the Site gives to your computer when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately.

In addition, the Company may install the Software on third party websites. In doing so, the Software will place a cookie on the computers of users of those third party websites and will potentially collect personally identifiable information about browser usage, IP address, and activity at such websites.

On most web browsers, there is a "help" section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. Acceptance of cookies is not a requirement to browse the Site; however certain areas and features of the Site, require acceptance of cookies to work properly. If you choose to use cookies, the Company may collect personally identifiable information without your prior permission.

The Company and third-party vendors, including Google, may use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads on sites across the Internet based on someone's past visits to the Company website. These ads, often referred to as "remarketing," may be personalized using information inferred from their behavior when visiting the Company's website. For example, if a Customer logs into the Company's site and views its dashboard, then we may later show them ads promoting recent updates to our products or services that would be relevant to existing Customers. The intention behind our use of remarketing is to provide the Company with the opportunity to show more relevant ads and not to obtain personally identifiable information. Customers can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by visiting Google's Ads Preferences Manager. Users may also wish to install the Google Analytics Opt-out Browser Add-on.

Use of Personally Identifiable Information

The Company may use your personally identifiable information in a manner that is consistent with this Privacy Policy. If you provide personally identifiable data for a certain reason, we may use such information in connection with the reason for which it was provided. For instance, we will use the personally identifiable information provided by users of the Software in order to make calculations of Advertising Fees. We also use personally identifiable information and personally non-identifiable information collected through the Site and use of the Software and Services to help us improve the Site, Software, and Services, and to better understand our users. If we intend on using any personally identifiable information in any manner that is not consistent with this Privacy Policy, we will inform you of such anticipated use prior to or at the time at which the personally identifiable information is collected.

Use of Personally Non-Identifiable Data

The Company may use personally non-identifiable information and pool it with other information to track, for example, the total number of visitors to the Site and users of the Software and Service, the number of visitors to each page of the Site, and the domain names of our visitors' Internet service providers. No personally identifiable information is available or used in this process.

Data Protection Rights

You have the right to access your personal data, rectify inaccurate or incorrect personal data, erase collected or stored personal data, restrict future processing of personal data, request portability of personal data, object to the Company's processing of personal data, and object to automated decision or profiling. You can restrict future processing of your personal data by emailing us at You have the right to complain to a supervisory authority about the Company's collection and use of your personal data. To file a complaint about the Company's data collection or processing, please contact your relevant data protection authority. You have the right to opt-out of the Company's marketing communications at any time by clicking on the "unsubscribe" or "opt-out" link in the marketing emails that the Company distributes. If the Company is collecting and/or processing your personal data based on given consent, you can withdraw your consent at any time. Withdrawing consent will not affect the lawfulness of data processed prior to withdrawal nor will it affect the processing of personal data based on legal grounds other than consent. The Company will respond to all data rights requests received in accordance with applicable data protection laws.

Data Transfer

Your personal data may be transferred by the Company to, and/or processed in, countries other than the country in which it was collected or you reside. The applicable data laws of the countries your personal data is transferred to, and/or processed in, may have data laws and regulations that differ from the laws and regulations of your country. These laws might not be as protective as the data laws of the country you reside in or the country where the data was collected. In such instances where data will be transferred to a country other than the country it was collected in, the Company will take reasonable safety and security measures to ensure that your personal data will be protected in accordance with this Privacy Policy.

Sharing Information

The Company is not in the business of selling personally identifiable information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share personally identifiable information with certain third parties without notice to you including those set forth below.

Agents, Consultants, and Related Third Parties

The Company, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples include mailing information, maintaining databases, hosting services, and processing payments. When we employ another company to perform a function of this nature, we provide them with the information that they need to perform their specific function. We require such third parties to maintain the confidentiality of such information and use such information only as necessary to provide us with designated services.

Legal Requirements

The Company may disclose personally identifiable information if required to do so by law or in the good faith belief that such action is necessary to (a) comply with a legal obligation, (b) protect and defend our rights or property (c) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (d) protect against legal liability.

Business Transfers

As the Company develops its business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, personally identifiable information may be part of the transferred assets.

Informal Notices and Bulletins

Periodically, the Company may choose to send news, bulletins, educational materials, marketing materials, or other information to you, and will use personally identifiable information to send such communications. You can opt-out of Company marketing communications at any time by clicking on the "unsubscribe" or "opt-out" link in the marketing emails that the Company distributes.

Legal Basis for Collecting and Processing Personal Data

The Company's legal grounds for the collection and processing of personal data will depend on the nature of the data collection and the purpose for its use. The Company normally collects personal data where the user has given explicit consent, where the collection and processing of personal data are in the legitimate interest of the Company, or where the Company has a contractual obligation to do so. In some instances, the Company might have a legal obligation to collect personal data from you. In the event that we request you to provide personal data to comply with legal requirements, we will disclose this at the relevant time and notify you whether providing said personal data is mandatory.

Your Choices

You can always choose not to provide personally identifiable information to us. However, doing so may prevent you from obtaining certain information or using certain areas of the Site, the Software, and the Services.


The Company does not knowingly collect personal data from children under the age of 13. If you are under 13, please do not give us any personally identifiable information. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce this Privacy Policy by instructing their children to never provide personally identifiable information on the Internet without their permission. If you have reason to believe that a child under the age of 13 has provided personally identifiable information to us, please contact us, and we will endeavor to delete that information from our databases.

Links to Other Websites

This Privacy Policy applies only to information collected through the Site, the Software, and the Service. It does not apply to information collected by third party sites or products or services that may be accessible through the Site, the Software, or the Services. We suggest that you contact those third parties directly for information on their privacy, security, data collection, and distribution policies.


The Company takes commercially reasonable steps designed to protect personally identifiable information and to protect such information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. The steps we implement are designed to provide a level of security commensurate with the risk of processing your personal data. Personal data is stored on secure, firewall-protected servers that are located in secure facilities. However, no Internet or email transmission is ever fully secure or error-free. Please keep this in mind when disclosing any personally identifiable information to us or to any other party via the Internet.

User Data

The Company provides Customers with the ability to automatically connect text to links at Sportsbook Operator destinations and gain insights into the behavior of Consumers that visit their sites. The Company facilitates Customer monetization by converting direct links to Sportsbook Operator destinations into Referral Links or by inserting new Referral Links to Sportsbook Operator destinations on relevant, keywords or data contained within Customer site content or Company supplied content. Additionally, the Company allows Customers to display widgets containing odds and other information with Referral Links that they can place on their Applications. In instances where Referral Links integrate the Customer's tracking URLs, when a user clicks through the Company's Referral Links to a Sportsbook Operator destination and then signs up for an account, makes a deposit, and places a bet, the Customer that generated the traffic is paid a referral fee or commission directly by the applicable Sportsbook Operator.

The Company processes and stores users' IP addresses, which are used to determine users' approximate geographical location. The Company may use geographical information to optimize links including what offers to send to users given their state location and legality of sports wagering, determine the best Sportsbook Operator destination for clicks, and the appropriate language and region for click destinations. The Company also processes and stores user device data like device type, device id, browser agent, and browser type when a user visits a Company enabled site or clicks on a Company Referral Link. Browser and device data helps the Company to optimize our service to suit browser and device functionality as well as identify the browser and device compatibility issues. The Company's use of user IP addresses, browser, and device data helps us to prevent noncompliance, recognize automated, non-human activity, and prevent violations of our Customer Code of Conduct. The Company uses cookies and/or device identifiers to collect and store this information. Please refer to the Company's Cookie Disclosure for more information on the cookies the Company uses and the third parties the Company works with. The Company does not make an effort to distinguish the specific identity of users. If you want the Company to cease collecting or storing personal data about the websites you visit, the links you click, or the merchants you make purchases from, you can choose to opt-out out of the Company cookies by emailing us. Opting out of the Company cookies will result in the Company ceasing to place identifying cookies on your device when you browse the Company enabled websites and/or links. Opting out of the Company tracking requires that a cookie is placed on your computer so that we know not to track your activity. Clearing your browser's cache or cookies will remove this cookie, and you will be required to opt-out of tracking again. Similarly, if you access sites that use the Company from a different browser or device than the browser or device you opted out of tracking on, you will be required to opt-out again. the Company will retain personal data for up to 15 years. After that, the Company will either delete or anonymize user data. If deletion or anonymization isn't possible due to storage in backup archives, the Company will ensure that backup data storage has a reasonable security level and will restrict it from further processing until deletion is feasible.

Customer Data

The Company collects personally identifiable information from Customers, such as individual names, primary contact information, physical address, telephone number, email address, websites, software, mobile applications, log in IP addresses, and banking, tax, and payment information when you sign a Services Agreement or log into the Site to use the Software or Service, subscribe to marketing communications from us, and contact us with comments or inquiries. We also collect information about when and how a Customer uses the publisher dashboard and the Company support center. Customer personal data is used to review eligibility for participation in the Company network, to remit payment for Advertising Fees, to facilitate marketing and support communications, to provide performance insights, and to improve the service we provide Customers based on usage of our tools, dashboard, and site. Customers have the ability to update most personal data you provide through your publisher dashboard settings. Information that Customers can't update through account settings can be updated by contacting For more information on how the Company interacts with Customer sites, applications, or software, please review the Company Terms of Service. It is the responsibility of Customers to disclose your usage of the Company to users through your Privacy Policy, About Us, or appropriate website section. Customers' public facing documentation should contain a detailed statement outlining your use of the Company Software or Service as well as the cookies the Company places on users' computers. Detailed information on the Company cookies is available on the Company's Cookie Disclosure section in this Privacy Policy. Information on the data the Company collects from users is available to Customers in the User Data section of this Privacy Policy. Customers are responsible for providing users who do not want the Company to collect their personal data with access to the Company's opt-out email address at For full information on Customers' privacy and disclosure obligations, please refer to the Data Protection Law Disclosures section of this Privacy Policy. The Company retains Customer data indefinitely to prevent noncompliance and enforce the regulations laid forth in the Company's Customer Code of Conduct.


The Company reserves the right to update or modify this Privacy Policy at any time and from time to time. When we post changes to this Privacy Policy, we will revise the "last updated" date at the top of this Privacy Policy. If there are material changes to this Privacy Policy, we will notify you of any such modifications by posting a message on the Site. We encourage you to periodically review this Agreement to be informed of our privacy policies. Your continued use of the Site, the Software, or the Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Access to Information

To keep your personally identifiable information accurate, current, and complete, please contact us as specified below. We will exercise commercially reasonable efforts to update or correct personally identifiable information in our possession that you have previously submitted to us.

How to Contact Us

Please feel free to contact us at if there are any questions about this Privacy Policy or the Company's information practices with respect to personally identifiable information.