Passively Collected Information When you interact with the Company through the Site, the Company receives and stores certain additional information automatically. In some regions, including the European Economic Region, collected information might be classified as personally identifiable under applicable data protection laws. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify Customer. Examples include IP addresses, browser types, domain names, device identification numbers and other anonymous statistical data involving your use of the Site, the Software, and/or the Services. Cookies In operating the Site, the Company may use a technology called “cookies.” A cookie is a piece of information that the computer that hosts the Site gives to your computer when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately.
In addition, the Company may install the Software on third party websites. In doing so, the Software will place a cookie on the computers of users of those third party websites and will potentially collect personally identifiable information about browser usage, IP address, and activity at such websites.
The Company and third-party vendors, including Google, may use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads on sites across the Internet based on someone’s past visits to the Company website. These ads, often referred to as “remarketing,” may be personalized using information inferred from their behavior when visiting the Company’s website. For example, if a visitor views their dashboard, then we may later show them ads promoting recent updates to our products or services that would be relevant to existing Customers. The intention behind our use of remarketing is to provide the Company with the opportunity to show more relevant ads and not to obtain personally identifiable information. Customers can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by visiting Google’s Ads Preferences Manager. Users may also wish to install the Google Analytics Opt-out Browser Add-on.