Last updated: May 30, 2020
The Company collects personally identifiable data from Customers, such as name, address, telephone number, email address, and login IP address when a Customer signs a Services Agreement, logs into our website for use of the Software or Service, subscribes to marketing communications, and contacts us with comments or inquiries. In order to facilitate payment of Licensing Fees and Advertising Fees, we may also request and collect bank account and/or credit card information.Passively Collected Information
When you interact with the Company through the Site, the Company receives and stores certain additional information automatically. In some regions, including the European Economic Region, collected information might be classified as personally identifiable under applicable data protection laws. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify the Customer. Examples include IP addresses, browser types, domain names, device identification numbers and other anonymous statistical data involving your use of the Site, the Software, and/or the Services.
In operating the Site, the Company may use a technology called "cookies." A cookie is a piece of information that the computer that hosts the Site gives to your computer when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately.
In addition, the Company may install the Software on third party websites. In doing so, the Software will place a cookie on the computers of users of those third party websites and will potentially collect personally identifiable information about browser usage, IP address, and activity at such websites.
The Company and third-party vendors, including Google, may use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads on sites across the Internet based on someone's past visits to the Company website. These ads, often referred to as "remarketing," may be personalized using information inferred from their behavior when visiting the Company's website. For example, if a Customer logs into the Company's site and views its dashboard, then we may later show them ads promoting recent updates to our products or services that would be relevant to existing Customers. The intention behind our use of remarketing is to provide the Company with the opportunity to show more relevant ads and not to obtain personally identifiable information. Customers can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by visiting Google's Ads Preferences Manager. Users may also wish to install the Google Analytics Opt-out Browser Add-on.
Use of Personally Identifiable Information
Use of Personally Non-Identifiable Data
The Company may use personally non-identifiable information and pool it with other information to track, for example, the total number of visitors to the Site and users of the Software and Service, the number of visitors to each page of the Site, and the domain names of our visitors' Internet service providers. No personally identifiable information is available or used in this process.
Data Protection Rights
You have the right to access your personal data, rectify inaccurate or incorrect personal data, erase collected or stored personal data, restrict future processing of personal data, request portability of personal data, object to the Company's processing of personal data, and object to automated decision or profiling. You can restrict future processing of your personal data by emailing us at email@example.com. You have the right to complain to a supervisory authority about the Company's collection and use of your personal data. To file a complaint about the Company's data collection or processing, please contact your relevant data protection authority. You have the right to opt-out of the Company's marketing communications at any time by clicking on the "unsubscribe" or "opt-out" link in the marketing emails that the Company distributes. If the Company is collecting and/or processing your personal data based on given consent, you can withdraw your consent at any time. Withdrawing consent will not affect the lawfulness of data processed prior to withdrawal nor will it affect the processing of personal data based on legal grounds other than consent. The Company will respond to all data rights requests received in accordance with applicable data protection laws.
The Company is not in the business of selling personally identifiable information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share personally identifiable information with certain third parties without notice to you including those set forth below.
Agents, Consultants, and Related Third Parties
The Company, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples include mailing information, maintaining databases, hosting services, and processing payments. When we employ another company to perform a function of this nature, we provide them with the information that they need to perform their specific function. We require such third parties to maintain the confidentiality of such information and use such information only as necessary to provide us with designated services.
The Company may disclose personally identifiable information if required to do so by law or in the good faith belief that such action is necessary to (a) comply with a legal obligation, (b) protect and defend our rights or property (c) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (d) protect against legal liability.
As the Company develops its business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, personally identifiable information may be part of the transferred assets.
Informal Notices and Bulletins
Periodically, the Company may choose to send news, bulletins, educational materials, marketing materials, or other information to you, and will use personally identifiable information to send such communications. You can opt-out of Company marketing communications at any time by clicking on the "unsubscribe" or "opt-out" link in the marketing emails that the Company distributes.
Legal Basis for Collecting and Processing Personal Data
The Company's legal grounds for the collection and processing of personal data will depend on the nature of the data collection and the purpose for its use. The Company normally collects personal data where the user has given explicit consent, where the collection and processing of personal data are in the legitimate interest of the Company, or where the Company has a contractual obligation to do so. In some instances, the Company might have a legal obligation to collect personal data from you. In the event that we request you to provide personal data to comply with legal requirements, we will disclose this at the relevant time and notify you whether providing said personal data is mandatory.
You can always choose not to provide personally identifiable information to us. However, doing so may prevent you from obtaining certain information or using certain areas of the Site, the Software, and the Services.
Links to Other Websites
The Company takes commercially reasonable steps designed to protect personally identifiable information and to protect such information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. The steps we implement are designed to provide a level of security commensurate with the risk of processing your personal data. Personal data is stored on secure, firewall-protected servers that are located in secure facilities. However, no Internet or email transmission is ever fully secure or error-free. Please keep this in mind when disclosing any personally identifiable information to us or to any other party via the Internet.
The Company provides Customers with the ability to automatically connect text to links at Sportsbook Operator destinations and gain insights into the behavior of Consumers that visit their sites. The Company facilitates Customer monetization by converting direct links to Sportsbook Operator destinations into Referral Links or by inserting new Referral Links to Sportsbook Operator destinations on relevant, keywords or data contained within Customer site content or Company supplied content. Additionally, the Company allows Customers to display widgets containing odds and other information with Referral Links that they can place on their Applications. In instances where Referral Links integrate the Customer's tracking URLs, when a user clicks through the Company's Referral Links to a Sportsbook Operator destination and then signs up for an account, makes a deposit, and places a bet, the Customer that generated the traffic is paid a referral fee or commission directly by the applicable Sportsbook Operator.
Access to Information
To keep your personally identifiable information accurate, current, and complete, please contact us as specified below. We will exercise commercially reasonable efforts to update or correct personally identifiable information in our possession that you have previously submitted to us.
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